GLOBAL TREND & MARKET INSIGHT FOR HOME TEXTILES

Monthly reports for manufacturers, suppliers and product teams, bringing together global retail research, trend direction and practical product ideas.

· 1 Trend Edit · 1 Market Edit · Multiple VELA Insights

· Immediate access to the current VELA report library, plus new reports throughout the month

$299 USD / MONTH

OR

$2,899 USD / YEAR

Billed once annually · Save $689 compared with monthly membership

All prices are in USD. Currency conversion or international transaction fees may be charged by your payment provider.

Membership renews automatically unless cancelled before the next billing date.

BECOME A MEMBER

THE TREND EDIT

One report each month, exploring four key global trend directions.

Each direction brings together colour, print, materials and styling, with practical ideas for application across soft home textiles.

Inside each report:

• Four trend stories with visual references
• Pantone colour palettes
• Print and pattern inspiration
• Fabric, texture, construction and finish ideas
• Product concepts across home textile categories
• Ideas for coordinating products into collections

THE MARKET EDIT

One report each month, exploring four key retail directions.

A review of selected global home and lifestyle retailers, highlighting what is appearing across their textile collections and why it matters for manufacturers and suppliers.

Each edition looks at a different group of retailers, building a broader view of the market over time.

Inside each report:

• Four retail directions illustrated with product examples
• New ranges and seasonal collections
• Colour, print and pattern observations
• Fabric, construction and finishing details
• Pricing, presentation and retail observations
• Commercial insights and product opportunities

vela insights

Multiple short reports released throughout the month.

Each Insight explores one idea worth watching—from an emerging trend or colour direction to a retail observation or product detail.

We explain what we are seeing, why it matters and how it could translate into soft home textiles.

Topics may include:

• Emerging trends and design details
• Fashion and lifestyle influences moving into home
• Colour, print and pattern ideas
• Retail activity and new collections
• Fabric, construction and finishing details
• Seasonal and product opportunities

LOOKING FOR SUPPORT WITH A PROJECT?

VELA works directly with manufacturers and suppliers on tailored projects for specific products, customers and commercial goals.

Custom projects can include:

  • Range reviews and development direction

  • Product development support

  • Trend application for specific customers or categories

  • Exclusive artwork to use across all soft home categories

  • Buyer-ready product & range presentations

  • Company profile presentations

  • Packaging artwork and graphic design support

Tell us what you are working on and we can discuss how VELA can support the project.

CUSTOM PROJECTS

Frequently Asked Questions

  • Your membership gives you access to VELA’s ongoing market, trend and commercial insight reports, including our larger Market and Trend Edits as well as shorter VELA Insights released throughout the month.

  • New reports and insights are added weekly, giving members a regular flow of current market observations, trend direction and product opportunities.

  • Once you join, you’ll receive access to the VELA member library, where you can view and download the reports available within your membership.

  • Yes. You can cancel your monthly or annual membership through your account before your next renewal date.

    Cancellation stops future renewals. You will retain access to the member library and new reports until the end of your paid monthly or annual period.

    We do not offer refunds for change of mind or unused time within a paid membership period, except where required by applicable law.

  • We work across a wide range of home textile projects, including market research, range and product development, design and artwork, presentations, company profiles, packaging and graphic design, and other tailored project requirements.

  • Share your brief with us through the Contact page, along with some information about your business and what you’re looking to achieve. We’ll review the enquiry and, if the project is a good fit, come back to you with more information on the process, timing and next steps.