A MONTHLY SUBSCRIPTION SERVICE FOR the HOME TEXTILEs industry.
Trend research, market insights, Pantone colour direction and practical product development concepts that bring fresh perspective to your existing ranges — a new source of ideas, trends and directions for you & your team to build on.
PREVIEW the VELA trend & research LIBRARY.
Explore examples of the Trend Edits, Market Edits and VELA Insights available to members.
These previews show the type of research, direction and product application included in VELA Membership.
Scroll down to explore the latest reports.
*Preview summaries only. Full reports are available to members.
COMING SOON
THE TREND EDIT — Modern Heritage
COMING SOON
Pantone colour direction, print and pattern, materials and textures, and practical product development concepts.
COMING SOON
THE TREND EDIT — Classic Coast
COMING SOON
Pantone colour direction, print and pattern, materials and textures, and practical product development concepts.
THE TREND EDIT - Extreme Geo
A bolder approach to geometric design, where checks, grids, blocks and linear forms are pushed through scale, texture and unexpected colour.
Pantone colour direction, print and pattern, materials and textures, and practical product development concepts.
VELA INSIGHT — Global Layers
A decorative direction exploring layered pattern, crafted detail, embroidery and mixed textile influences.
Trends · Product application concepts · Pantone direction
THE MARKET EDIT — September 26
Reviewing 4 key festive themes across Adairs, Crate & Barrel, Pottery Barn, Dunelm, H&M Home and Next.
29-page report · 4 market directions · Retailer review · Commercial opportunities
VELA INSIGHT - Highlights
A focused direction exploring bright colour accents through piping, trims, stitching and contrast detail.
Trends · Product application concepts · Pantone direction
THE TREND EDIT - White Farmhouse
White Farmhouse brings together soft whites, warm neutrals and simple country details in a clean, relaxed way.
Pantone colour direction, print and pattern, materials and textures, and practical product development concepts.
THE TREND EDIT - Nature Reflected
Botanical forms are simplified, enlarged, layered and reworked through drawing, print, embroidery and woven texture.
Pantone colour direction, print and pattern, materials and textures, and practical product development concepts.
THE TREND EDIT - Playful Riviera
A focused direction exploring bright colour accents through piping, trims, stitching and contrast detail.
Pantone colour direction, print and pattern, materials and textures, and practical product development concepts.
THE TREND EDIT - Neutral Harmony
A calm, textural direction built around warmth, simplicity and understated detail.
Pantone colour direction, print and pattern, materials and textures, and practical product development concepts.
VELA INSIGHT — Floral Ombre
A softer floral direction exploring blurred edges, painterly effects and washed colour.
Trends · Product application concepts · Pantone direction
THE MARKET EDIT — August 26
Reviewing Anthropologie, La Redoute Intérieurs, Pottery Barn and M&S Home.
29-page report · 4 retailer reviews · Market observations · Commercial opportunities
VELA INSIGHT — Forest + Cocoa
A grounded direction combining forest green, cocoa tones, botanical pattern and tactile texture.
Trends · Product application concepts · Pantone direction
THE TREND EDIT 02
Featuring 4 trends. Collected Craft, Neon Glow, Earthbound Luxe & Vivid Romantic.
33-page report · 4 trend directions · Pantone colour palettes · Print & pattern · Materials & texture · Product application
VELA INSIGHT — Coffee Bean
A rich chocolate-led direction exploring warm neutrals, tactile texture and graphic pattern.
Trends · Product application concepts · Pantone direction
THE MARKET EDIT — July 26
Reviewing 4 key themes across Next UK, John Lewis, H&M home, Zara Home, West Elm, Adairs and Target USA.
A 21-page report · 4 market directions ·
Retail review · Commercial opportunities
VELA INSIGHT — Playful Contrast
A bold colour direction exploring unexpected combinations, contrast detailing and mixed pattern.
Trends · Product application concepts · Pantone direction
THE TREND EDIT 01
Featuring 4 trends. Woven Escape, Grounded Modern, Botanical Bohemia & Eclectic Earth.
A 33-page report · 4 trend directions · Pantone colour palettes · Print & pattern · Materials & texture · Product application
VELA MEMBERSHIP
ONGOING TREND, MARKET AND PRODUCT DEVELOPMENT
DIRECTION FOR HOME TEXTILES.
· Monthly Trend Edit · Monthly Market Edit · Multiple VELA Insights
Immediate access to the current VELA report library, with new reports added throughout each month.
$299 USD / MONTH
CANCEL ANYTIME
*All prices are in USD. Currency conversion or international transaction fees may be charged by your payment provider.
Membership renews automatically unless cancelled before the next billing date.
WHAT IS INCLUDED IN THE TREND EDIT REPORTS.
One report each month, exploring four key global trend directions.
Each direction brings together colour, print, materials and styling, with practical ideas for application across soft home textiles.
Inside each report:
• Four trend stories with visual references
• Pantone colour palettes
• Print and pattern inspiration
• Fabric, texture, construction and finish ideas
• Product concepts across home textile categories
• Ideas for coordinating products into collections
WHAT IS INCLUDED IN THE MARKET EDIT REPORTS.
One report each month, highlighting what’s happening across global home and lifestyle retail.
Each edition explores selected retailers and key developments across the market, with observations relevant to soft home textile manufacturers and suppliers.
The focus changes each month—from new collections and design details to how retailers develop, position and present their ranges.
Topics may include:
• Retailer collections and trends across the market
• New product directions and seasonal ranges
• Colour, pattern, fabric and finishing details
• Key observations and opportunities to consider
WHAT IS INCLUDED IN THE vela insight REPORTS.
Multiple short reports released throughout the month.
Each Insight explores one idea worth watching—from an emerging trend or colour direction to a retail observation or product detail.
We explain what we are seeing, why it matters and how it translates into soft home textiles.
Topics include:
• Emerging trends and design details
• Fashion and lifestyle influences moving into home
• Colour, print and pattern ideas
• Retail activity and new collections
• Fabric, construction and finishing details
• Seasonal and product opportunities
looking for tailored support?
VELA also works directly with manufacturers and suppliers on tailored projects for curated design work, customer projects and custom project support.
Tailored projects may include:
Buyer-ready product & range presentations
Company profile presentations
Exclusive artwork to apply across all home categories
Packaging artwork and graphic design support
Range reviews and development direction
Product development support
Trend application for specific customers or categories
Tell us what you are working on and we can discuss how VELA can support you and your business growth.
Frequently Asked Questions
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VELA Membership gives you an ongoing source of trend research, market insight, colour direction and product development ideas to build on alongside your existing ranges and development work.
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New reports and insights are added weekly, giving members a regular flow of current market observations, trend direction and product opportunities.
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Once you join, you’ll receive access to the VELA member library, where you can view and download the reports available within your membership.
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Yes. You can cancel your monthly or annual membership through your account before your next renewal date.
Cancellation stops future renewals. You will retain access to the member library and new reports until the end of your paid monthly or annual period.
We do not offer refunds for change of mind or unused time within a paid membership period, except where required by applicable law.
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We work across a wide range of home textile projects, including market research, range and product development, design and artwork, presentations, company profiles, packaging and graphic design, and other tailored project requirements.
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Share your brief with us through the Contact page, along with some information about your business and what you’re looking to achieve. We’ll review the enquiry and, if the project is a good fit, come back to you with more information on the process, timing and next steps.